Getting Started

Introduction to the theme and theme editor

Global Theme Settings

Thank you for purchasing Covent Garden

This is Flair’s second premium theme for BigCommerce, packed with features to help optimize for conversion. Please read through this documentation to get the most out of the theme.

Getting Help

We have made great efforts to ensure we address all of the theme features in this documentation. If you encounter any problems or bugs, please use the help tab throughout this site to send our support team a message.

Premium Setup and Modifications

Flair are one of the longest standing, best rated BigCommerce Partners in the world. We offer additional setup and customization services for your theme. If you have specific requirements, use the help tab throughout this site to get in touch and request a quote.

FAQs

Why don’t you have tabs on the product page?

We have a specialist department at Flair that work on Conversion Rate Optimization for paying clients. Over the years we have gathered more than 100,000 real user sessions showing that only around 1% of visitors click tabs on product pages.

Tabs are useful if you want to hide content away from visitors so they will never see it. If you look at one of the leaders in ecommerce, Amazon, who pioneered the use of tabs on their site, you won’t see any tabs on the product page now.

Data proves that a sliding carousel is largely ignored, and that slides after the first one aren’t seen. If they are not set up correctly, as is often the case, then they simply waste screen space. We have compiled a number of reports that show why you shouldn’t use them. For further insights, read the following articles:

Why do you not recommend showing sharing icons on the product pages

Our Conversion Optimization team at Flair have captured over 100,000 real user sessions, and from analyzing that they have determined that product pages without social sharing buttons convert better than those with. Anything that can potentially take visitors away from your site can cause them to get distracted and not complete a purchase.

For an in-depth look at some data, take a look at this report by VWO.

To promote your products with social sharing, we recommend using these features on the order complete step of the checkout, and in your transactional follow-up emails.

Choosing a Variation

Covent Garden comes with four preconfigured theme variations. Check out our demo sites for Contemporary, Calm, Dark and Bright.

You can choose a theme variation from inside the Stencil Theme Editor, accessed in your BigCommerce control panel. In your control panel, go to Storefront > My Themes, and click the blue “Customize” button to launch Theme Editor.

In the left hand menu, click the “Styles” heading, and from here you can select your preferred varation.

Theme Variations

Contemporary

Covent Garden Contemporary

Calm

Covent Garden Calm

Dark

Covent Garden Dark

Bright

Covent Garden Bright

A Note About Theme Updates

We regularly update our themes to maintain them and introduce new features. If you customize the theme through the Stencil Theme Editor, then when you apply an update, your configuration will be pulled into the new version.

Updating theme files If you wish to modify the theme by changing it's core files, then you will need to create a copy of the theme first.

Making a copy effectively 'disconnects' it from the update feature. The original theme will still receive updates, but you will need to manually maintain a customized theme.